If there’s one aspect enjoying an extended reign within the spotlight, it’s got to be vitamin C. An encouraging answer for a slew of pores and skin worries, this multitasker has made its way into limitless ‘holy grail’ and ‘favorite's’ lists. If you haven't treated your skin to this effective antioxidant but, here are 4 motives that would convince you…

But first, what is Vitamin C ?

While Vitamin C might be a common name, the star ingredient is called ethyl ascorbic acid. Ethyl ascorbic acid is one of the most potent and stable forms of Vitamin C which allows it to penetrate the skin without getting oxidized (Vitamin C is very vulnerable to degradation by light and oxygen).

The benefits of  Vitamin C Face Wash

Vitamin C above a 10% strength—like our 15% Vitamin C Face Wash, is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles. Besides this, it is also effective in enhancing the skin’s natural glow. Let’s delve into each of these benefits at length...

#1 Vitamin C protects the skin from oxidative damage

Free radicals are unstable molecules that are generated by UV exposure and environmental pollutants. When these unstable molecules come in contact with the skin, they damage the skin cells to cause fine lines, wrinkles, and dark spots. Being a potent antioxidant, Vitamin C helps fight these free radicals, thereby protecting the skin from oxidative damage.

#2 Vitamin C boosts collagen production

Collagen is a protein that is responsible for keeping the skin firm and plump. Over time, a combination of ageing and UV exposure leads to the breakdown of collagen components in our skin, resulting in fine lines and wrinkles. Vitamin C is known to help stimulate collagen production through the process known as collagen synthesis.

#3 Vitamin C fades hyperpigmentation and dark spots

Hyperpigmentation is a condition in which patches of the skin become darker due to an excess production of melanin (the pigment that gives skin its color). Vitamin C has properties that inhibit the excess production of melanin in the skin which makes it effective at tackling hyperpigmentation and dark spots.

#4 Vitamin C boosts skin radiance

Because of its ability to inhibit melanin production, Vitamin C also helps even out skin tone, brighten dull skin and boost skin radiance. In fact, 83% of users from a consumer panel that tested our 15% Vitamin C Serum reported that they saw enhanced skin glow* in just two weeks.

What’s in our 15% Vitamin C Face Wash?

To ensure the blessings of our 15% vitamin C Face Wash are maximized, we went beforehand and packed it with 17% Ethyl Ascorbic Acid (which incorporates 86% energetic diet C), Japanese Mandarin to beautify the efficacy of diet C and convey an immediate glow to the pores and skin, Kakadu Plum to sell pores and skin rejuvenation and Rosa Damascene to appease the pores and skin.

If you want to start even smaller, you could incorporate Vitamin C in lower concentrations. You could try our Vitamin C Foaming Face Wash, the 1.5% Vitamin C Toner, or the 3% Vitamin C Moisturizer. We made sure there were plenty of ways for you to get your daily dose of Vitamin C!